by: Caroline Melberg
If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It's simpler than you think.
The first thing to understand about your blog is that each entry is counted as one Web page. Even if you have your blog set to display 10 blog posts on the same page, each of them is counted as a separate Web page by the search engines. That's why it is important to treat each blog entry as an SEO tool. The following tips should be kept in mind for each blog entry in order to optimize them for the search engines and drive more traffic to your Website from your blog:
1. Optimize each blog post around a single keyword
2. Make sure your keyword is in your blog post title, preferably at the beginning
3. Use subheads with or tags that also use your keyword
4. Include 1-3 keyword links (anchor text) in your blog posts
5. Sign every blog post with a signature link that uses your keyword
6. Use bold and italics effectively to emphasize certain keywords and phrases
7. Be sure to ping the directories
8. Include tags for all of your blog entries
9. Use categories effectively
10. Make links appear natural by linking to internal pages of your Website
Because each blog entry is a separate Web page, the search engines will crawl them and index them just as they do your Web pages. Optimize each one heavily around a specific keyword related to your Website and that's an extra doorway into your Website for each page indexed at the search engines. Also, by adding anchor text to a couple of those keywords and pointing those links to relevant internal Web pages of your Website you are improving the SEO effect of your blog entry. A poll of top SEO experts by SEOmoz revealed that a majority of those SEO experts said these type of keyword links are among the top 10 most important SEO factors for ranking Web pages. Don't give up on keywords and anchor text.
You'll also want to include keyword tags with each blog entry. Those tags will be used by the search engines to index your pages appropriately for your keywords. Also, social bookmarkers will find it easier to tag your blog entry if they like it and this makes it easier to share among their social group.
Your blog category should indicate an important element of interest as well. Unlike tags, you should only choose one category for each blog post. Don't use "main" or "uncategorized." Those are too generic. Use a specific keyword-related category as that will make your blog posts more crawlable by the search engines.
There are more than 100 blog directories that you can ping to let them know you have updated your blog. I suggest you do this every time you update your blog. With WordPress, and several other blogging software platforms, you can input each directory into a field and the software will send out an automatic ping each time you update your blog. If you are not using WordPress you should go to Ping-o-Matic and use it to ping your blog for free.
Finally, if you sign your blog posts with a keyword-rich signature that points to a relevant internal page of your Website, this will make your Website more crawlable and give you another anchor text link. Use something like, "Find Out More About Keyword." Then add another link that points to your home page.
The important thing to remember about keywords and links, whether on your blog or your Website, is to make them appear natural. The benefits are enormous.
About The Author
Caroline Melberg is President and CEO of Melberg Marketing. She has over 20 years of experience creating exciting marketing campaigns for some of the most successful companies in the world. She publishes the popular eZine, "Blue Chip Tips: The Secrets of Blue Chip Marketing...Revealed!" Learn more today at http://www.melberg.com.
Sabtu, 29 September 2007
I Got To No. 1 on Google At No Cost
by: Ralph Morton
After many years of buying into everything in sight I finally got the message.
For years I have been told, get a list, well I tried and failed miserably. Seemed I got a few and as fast as I got them they disappeared. Many of you know what I mean.
Then someone did me a favor I was told to write articles and get sites linking to mine. I didn’t think much of that idea as I thought I had no talent for writing.
However after 3 years or so with no results I was desperate.
Well, 10 weeks ago I decided I would give it a go.
Didn't think I could do it, but I wrote one article about Toxins, then I wrote another and another, to date I have 20. Even though I say it myself, they are not too bad.
I next sent the Articles to 150 directories manually. I know there is software out there that works great, unfortunately it never worked for me.
Anyway, as can imagine it was a lot of work. I kept at it, and I found most of the directories linked back to my site and I began to get hits.
By the way I did this without spending one red cent. I had made a decision that no money would be spent for anything. During the years I had spent enough. I wanted to prove it could be done without spending.
I guess I could have put this together as an ebook and charged the usual $47.00 for it, that seems to be the regular number. I decided against that, as I had made a vow I would not spend any more money, and I didn’t want others to spend.
It is quite an achievement to get to No 1 on Google and spending nothing. Oh, that’s a lie, I did spend $1.50 on a Article submitter on eBay, unfortunately it didn’t work. That is something I should mention here, these Article submitters are available for $47.00 (there’s that number again) all over the internet, however you can get them for $1.50 on eBay. The guy told me the one I bought from him worked on his computer, so it could be a good deal.
You really need a submitter for it is a lot of work, believe me.
After you have sent all your articles to the directories, you receive links back to your site, as you well know linking is one of the most important factors to get your site listed high on the search engines.
The 100 or so links coming back to my site from the articles were not enough to do the full job, so I had to come up with a software to do the job for me. Free of course….
I found http://www.linkshighway.net/main/ This did a great job for me, easy to use, it got 70 extra links in the matter of a couple of hours. Really it is easy as pie. I get more than that, I had 14 requests to link to me, yesterday so it continually builds.
Then I saw somewhere, the more links to your site the better, these guys were talking in thousands. Iv’e still some work to do.
As I said, about 4 weeks ago I started to get hits to my site and I have kept records of them, as I wanted to see how they grew.
Once again it was easy going, simple. I now had 20 articles out there to 150 directories and had 200 sites linking back to my site. Now the next thing was to have a web site that was friendly to the search engines.
I will continue with this posting in a couple of days as I have something that really is pressing.
Before I leave I have to show you this, here are the results of the last few keywords that are truly working, I will give you the reason in a couple days why they work.
ISAGENIX home business... 4th out of 366,000
Hong Kong 3rd out of 24,600
are you sure it works 1st out of 42,800
Natural Cleanse 1st out of 86,500
facts 2nd out of 29,200
join our team 1st out of 43,900
liver cleanse 3rd out of 15,900
Leader 3rd out of 38,700
proof 1st out of 16,900
cleanse 6th out of 104,000
Colon Cleanse 5th out of 37,900
Natural colon cleanse 4th out of 22,600
Work at home 4th out of 218,000
Isagenix 29th out of 695,000
How to use the 9 day plan 2nd out of 37,000
I built my web site keyword sensitive to the word Isagenix as that is the program I am in. Before each keyword I placed the word Isagenix, Viz. Isagenix Hong Kong.
If anyone would like a copy of the Article Directories that I used, email me at noviorbis@telus.net
Visit my site, there is nothing posh about iit at all, but it is doing it's job.
http://thisisyourbusiness.net
About The Author
Ralph Morton is the Author of many Articles showing how toxins are destroying our systems. Ralph also shows by the use of the ISAGENIX Natural Cleanse our whole body shows an amazing recovery. Surprisingly, by the use of either an ISAGENIX 9 day cleanse or an Isagenix 30 day cleanse, we find, not only do our internal organs, such as our colon, and liver function better but the body begins to shed fat. After a regular routine of using ISAGENIX some people have lost up to 200lbs and beyond. Please view our videos at http://www.theteam.isagenix.com/tours.dhtml?inv=0
Also please visit http://thisisyourbusiness.net
To have an Isagenix Home Business visit
http://www.theteam.isagenix.com/signup.dhtml?inv=0
After many years of buying into everything in sight I finally got the message.
For years I have been told, get a list, well I tried and failed miserably. Seemed I got a few and as fast as I got them they disappeared. Many of you know what I mean.
Then someone did me a favor I was told to write articles and get sites linking to mine. I didn’t think much of that idea as I thought I had no talent for writing.
However after 3 years or so with no results I was desperate.
Well, 10 weeks ago I decided I would give it a go.
Didn't think I could do it, but I wrote one article about Toxins, then I wrote another and another, to date I have 20. Even though I say it myself, they are not too bad.
I next sent the Articles to 150 directories manually. I know there is software out there that works great, unfortunately it never worked for me.
Anyway, as can imagine it was a lot of work. I kept at it, and I found most of the directories linked back to my site and I began to get hits.
By the way I did this without spending one red cent. I had made a decision that no money would be spent for anything. During the years I had spent enough. I wanted to prove it could be done without spending.
I guess I could have put this together as an ebook and charged the usual $47.00 for it, that seems to be the regular number. I decided against that, as I had made a vow I would not spend any more money, and I didn’t want others to spend.
It is quite an achievement to get to No 1 on Google and spending nothing. Oh, that’s a lie, I did spend $1.50 on a Article submitter on eBay, unfortunately it didn’t work. That is something I should mention here, these Article submitters are available for $47.00 (there’s that number again) all over the internet, however you can get them for $1.50 on eBay. The guy told me the one I bought from him worked on his computer, so it could be a good deal.
You really need a submitter for it is a lot of work, believe me.
After you have sent all your articles to the directories, you receive links back to your site, as you well know linking is one of the most important factors to get your site listed high on the search engines.
The 100 or so links coming back to my site from the articles were not enough to do the full job, so I had to come up with a software to do the job for me. Free of course….
I found http://www.linkshighway.net/main/ This did a great job for me, easy to use, it got 70 extra links in the matter of a couple of hours. Really it is easy as pie. I get more than that, I had 14 requests to link to me, yesterday so it continually builds.
Then I saw somewhere, the more links to your site the better, these guys were talking in thousands. Iv’e still some work to do.
As I said, about 4 weeks ago I started to get hits to my site and I have kept records of them, as I wanted to see how they grew.
Once again it was easy going, simple. I now had 20 articles out there to 150 directories and had 200 sites linking back to my site. Now the next thing was to have a web site that was friendly to the search engines.
I will continue with this posting in a couple of days as I have something that really is pressing.
Before I leave I have to show you this, here are the results of the last few keywords that are truly working, I will give you the reason in a couple days why they work.
ISAGENIX home business... 4th out of 366,000
Hong Kong 3rd out of 24,600
are you sure it works 1st out of 42,800
Natural Cleanse 1st out of 86,500
facts 2nd out of 29,200
join our team 1st out of 43,900
liver cleanse 3rd out of 15,900
Leader 3rd out of 38,700
proof 1st out of 16,900
cleanse 6th out of 104,000
Colon Cleanse 5th out of 37,900
Natural colon cleanse 4th out of 22,600
Work at home 4th out of 218,000
Isagenix 29th out of 695,000
How to use the 9 day plan 2nd out of 37,000
I built my web site keyword sensitive to the word Isagenix as that is the program I am in. Before each keyword I placed the word Isagenix, Viz. Isagenix Hong Kong.
If anyone would like a copy of the Article Directories that I used, email me at noviorbis@telus.net
Visit my site, there is nothing posh about iit at all, but it is doing it's job.
http://thisisyourbusiness.net
About The Author
Ralph Morton is the Author of many Articles showing how toxins are destroying our systems. Ralph also shows by the use of the ISAGENIX Natural Cleanse our whole body shows an amazing recovery. Surprisingly, by the use of either an ISAGENIX 9 day cleanse or an Isagenix 30 day cleanse, we find, not only do our internal organs, such as our colon, and liver function better but the body begins to shed fat. After a regular routine of using ISAGENIX some people have lost up to 200lbs and beyond. Please view our videos at http://www.theteam.isagenix.com/tours.dhtml?inv=0
Also please visit http://thisisyourbusiness.net
To have an Isagenix Home Business visit
http://www.theteam.isagenix.com/signup.dhtml?inv=0
How to be successful with Google Adwords
by: Mike Seddon
Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn’t get the results you had hoped for?
There are many people who give up using Google Adwords because they are not getting the traffic they wanted or it’s costing them more money that they can afford or both!
A lot of people think that to be successful with Google Adwords you either have to be lucky or practicing some black art.
However the good news is that Google Adwords does work and you can make it work for you. By simply following the following steps, you will have a well performing Google Adwords campaign which will bring the right type of visitors to your website.
Many advertisers do not follow these basic rules and they get there advertising all wrong. So just by making sure you follow these basic steps you will already be ahead of your competition.
Understand the link between keywords, your ads and your website.
This is the golden rule for Adwords.
Google is all about relevancy.
Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords.
Keep this rule at the front of your mind when you set up your campaigns.
Avoid Broad Searches
When you set up your keywords for Google Adwords, the default setting is Broad Match.
What this means is that Google will match your keywords against a search if your words are present in the search regardless of the order of the words, whether they appear together, are plurals, etc.
As an example if you use the term used shoes as a broad match then the following searches in Google would match to your keywords
used shoes
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes
As you can see this can give quite a few matches that may not be relevant to your website.
You should avoid broad searches and target you keywords with phrased and exact matches.
A phrased match is one where the keywords will only match if they are used in the exact sequence of your keyword. You enter a phrased keyword by putting curly brackets {} around your keyword.
So for our example, if I used {used shoes} then
used shoes
used shoes shop
would match but
used horse shoes
shoes used in modern dance
new and not used shoes
would not.
An exact match is one where the keywords will match only if that exact phrase is entered and no other words are used for the search. You enter an exact keyword by putting a square bracket [] around your keyword.
So for our example, if I used [used shoes] then
used shoes
would match but
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes
would not.
Avoid using the Content network.
You can set up your campaigns so that you ads appear on both Google’s search network and its content network.
The content network consists of websites that allow Google ads to appear.
I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.
Only advertise to locations that it makes sense to.
When you set up your campaigns you can select which countries you want your adverts to appear to. So for example, if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.
Pick the times you want your adverts to appear
You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening, then those are the times you should be setting your ads to appear.
Organise your ad groups and campaigns
One campaign with one adgroup and one massive list of keywords is doomed. This is the one single mistake that many first time users of Google Adwords make.
Before you start using Adwords, I strongly recommend you sit down with pen and paper to plan out your campaign and adgroup structure.
What works best does tend to vary based on what you are trying to sell. However as a guide for each campaign you should aim for no more than four or five adgroups each with ten to twenty good keywords. This will give you a set of campaigns which are easy to maintain and the keywords in each adgroup can be targeted effectively.
This is only a guideline though. I’ve actually had an adgroup with only one keyword and it performed wonderfully.
Use Landing Pages
So many people make the serious mistake of sending their visitors to their home page when they click on their ads.
You really want to send then directly to the page that is relevant to the ad you are running.
So for example, if you have an online clothes shop then for any adverts you are running for men’s gloves, you really want to send them directly to the page for men’s gloves.
So, don’t use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you don’t have a page that is relevant to the advert, then why are you running that advert!
Use more that one Advert and TEST!
Always, always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.
However to test properly, you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings, make sure you select the radio button for Rotate: Show ads more evenly.
About The Author
Mike Seddon is the founder of KKSmarts. Their free Website Promotion Guides help many businesses to get the most out of their websites. The KKSmarts forum contains many free guides in written, audio and video format. They have guides on all things including how to do pay per click, how to optimise your website and many more. For more info:
Http://www.kksmarts.com/
Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn’t get the results you had hoped for?
There are many people who give up using Google Adwords because they are not getting the traffic they wanted or it’s costing them more money that they can afford or both!
A lot of people think that to be successful with Google Adwords you either have to be lucky or practicing some black art.
However the good news is that Google Adwords does work and you can make it work for you. By simply following the following steps, you will have a well performing Google Adwords campaign which will bring the right type of visitors to your website.
Many advertisers do not follow these basic rules and they get there advertising all wrong. So just by making sure you follow these basic steps you will already be ahead of your competition.
Understand the link between keywords, your ads and your website.
This is the golden rule for Adwords.
Google is all about relevancy.
Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords.
Keep this rule at the front of your mind when you set up your campaigns.
Avoid Broad Searches
When you set up your keywords for Google Adwords, the default setting is Broad Match.
What this means is that Google will match your keywords against a search if your words are present in the search regardless of the order of the words, whether they appear together, are plurals, etc.
As an example if you use the term used shoes as a broad match then the following searches in Google would match to your keywords
used shoes
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes
As you can see this can give quite a few matches that may not be relevant to your website.
You should avoid broad searches and target you keywords with phrased and exact matches.
A phrased match is one where the keywords will only match if they are used in the exact sequence of your keyword. You enter a phrased keyword by putting curly brackets {} around your keyword.
So for our example, if I used {used shoes} then
used shoes
used shoes shop
would match but
used horse shoes
shoes used in modern dance
new and not used shoes
would not.
An exact match is one where the keywords will match only if that exact phrase is entered and no other words are used for the search. You enter an exact keyword by putting a square bracket [] around your keyword.
So for our example, if I used [used shoes] then
used shoes
would match but
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes
would not.
Avoid using the Content network.
You can set up your campaigns so that you ads appear on both Google’s search network and its content network.
The content network consists of websites that allow Google ads to appear.
I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.
Only advertise to locations that it makes sense to.
When you set up your campaigns you can select which countries you want your adverts to appear to. So for example, if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.
Pick the times you want your adverts to appear
You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening, then those are the times you should be setting your ads to appear.
Organise your ad groups and campaigns
One campaign with one adgroup and one massive list of keywords is doomed. This is the one single mistake that many first time users of Google Adwords make.
Before you start using Adwords, I strongly recommend you sit down with pen and paper to plan out your campaign and adgroup structure.
What works best does tend to vary based on what you are trying to sell. However as a guide for each campaign you should aim for no more than four or five adgroups each with ten to twenty good keywords. This will give you a set of campaigns which are easy to maintain and the keywords in each adgroup can be targeted effectively.
This is only a guideline though. I’ve actually had an adgroup with only one keyword and it performed wonderfully.
Use Landing Pages
So many people make the serious mistake of sending their visitors to their home page when they click on their ads.
You really want to send then directly to the page that is relevant to the ad you are running.
So for example, if you have an online clothes shop then for any adverts you are running for men’s gloves, you really want to send them directly to the page for men’s gloves.
So, don’t use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you don’t have a page that is relevant to the advert, then why are you running that advert!
Use more that one Advert and TEST!
Always, always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.
However to test properly, you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings, make sure you select the radio button for Rotate: Show ads more evenly.
About The Author
Mike Seddon is the founder of KKSmarts. Their free Website Promotion Guides help many businesses to get the most out of their websites. The KKSmarts forum contains many free guides in written, audio and video format. They have guides on all things including how to do pay per click, how to optimise your website and many more. For more info:
Http://www.kksmarts.com/
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